UPDATED: January 2020
If you’re looking to start a blog but don’t know where to start, you’ve come to the right place. If you’re new to my blogging journey, let me give you a little background. I’ve been blogging since 2009. Even before that, I treated my Myspace page like a blog, displaying all of my favorite things. I started my blogging journey on Tumblr (my page was called Androgynously Styled) before Tumblr got really big. Then, I moved to my blogspot, which was called StuddedBows. As you can tell by my previous blog names, I’ve always had a thing for dualities; edgy and girly, menswear styled fashion, and now, luxe and minimal.
After changing my blogspot to The Luxe Minimalist, I bought the domain and web hosting and moved to WordPress and here we are now. Through my years of blogging and moving real estate, I’ve learned a lot and I’m sharing my best tips for getting started in the blogging world.
Read on for more:
Solve a problem/provide value
If there’s one thing you take away from this blog post, it should be this: your blog should solve a problem and provide some kind of value for your readers. That’s the only way to keep them coming back. You have to give your readers a reason to want to keep coming to your blog to help them in some way. For example, I help my readers determine if a new beauty product is worth it and how to improve their blogging skills in addition to sharing other information on lifestyle topics.
You should have enough content & ideas so there’s always something new when your readers come back. It’s helpful to have an upload schedule so your readers know when to check back for new posts. If your schedule doesn’t allow you to post every day or on a set schedule, plan to post at least 1-2 times a week. Sometimes I write my posts in one day and take all of my photos on another day, then schedule them to go live on specific days. If you can schedule a few posts ahead of time, you’ll be setting yourself up for success.
Do your research
Learn about web domains, hosting, and photo editing. Most blogs are very dependent on photography. I personally don’t follow blogs that don’t have quality photographs. Learn how to take and edit your photos. You don’t need a fancy camera. You can use a phone and some good photo editing apps. One way to ensure great quality photos is to take them in natural lighting, next to a window. This will make editing so much easier.
You should also learn about the topics you’re blogging about. Readers want to come to you to learn more about whatever topic you’re posting about. Bloggers are normally big readers as well. You should be reading about current trends in your industry/niche. You need to have helpful and legit information for your readers.
Get a professional layout
Your layout should be minimal in the sense of not being too cluttered or distracting and it should be easy to navigate. I suggest having your contact info & social sites at the top of the page so it’s easier for people to contact you and find you on the internet. You’ll also want to have a hi-res photo of yourself and a little blurb about you and your blog so new visitors can quickly learn a bit about you.
Create timely & relevant content
I receive the most traffic when I post about new product launches and popular products. This is because these are the things people are searching for on Google. Your posts should be relevant and SEO friendly (aka they should be easily searchable on Google). I can go into detail about how to use SEO to boost your traffic in another post but keep this in mind when creating your blog in 2020.
Promote your blog
This is a tip that I’m still working on myself but you have to promote your blog if you want to increase your readership. I used to be very protective of my blog and in some ways, I still am but you can’t be too scared of what people think if you want to grow. Promote your blog on all of your social media, especially Pinterest.
Have fun & be yourself
This tip is really important now that blogging has become a profitable career path. It’s easy to get wrapped up in the appearance of the lives of other successful bloggers. But those bloggers who become successful have worked really hard and the success didn’t come overnight for most of them. Blogging is a lot of work and that’s why you should blog about something you really love. This way you’ll never get tired of it.
People see through it if it’s not done out of passion. Blogging can become a career if it’s done right and you are patient. Also remember to do it your way. There are enough bloggers that are doing the exact same things. Be original and just have fun.
This is the first of many posts I want to do about blogging. I have been blogging since 2009 and until now, I wasn’t too consistent with it. Though I wasn’t always consistent, I have learned so much and I want to share what I’ve discovered. Now that I’m ready to take TLM to the next level, I’m hoping I can help others start/grow their blogs. Leave in questions in the comments below and I’ll do more posts based on the questions you have.