The Coolest New Brands at Sephora Right Now

Sephora is always adding new brands to the website, so sometimes you may miss a few new additions. I recently went through the site and found the coolest new beauty brands at Sephora right now.



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Makeup line originally created for women of color with medium skin tones, by tv personality Monika Deol, who noticed a lack of makeup shades for her skin tone. I love that this line is meant to be inclusive for all skin tones. The line currently has 7 makeup products. I already have my eye on the concealer.

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Natasha Denona

I almost missed this brand but I saw their All Over Glow Face & Body Shimmer powder on display on a recent trip to Sephora and they were so pretty. These highlighters by Natasha Denona are so soft and pigmented. They literally glide on the skin like butter. The line currently consists of 32 products.


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FARSALI Skincare

Created by the husband of DIY beauty youtuber and instagrammer @farahdhukai. Farsali is described as “makeup-enhancing skincare” and is already pretty big on social media. There are only 2 products from the line on but I’m sure there will be more to come. There’s 8% cash back for through ebates, so I may have to pick up the Rose Gold Elixir that I’ve been eyeing.

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Youth To The People

Described as “Superfood age prevention skincare”, Youth To The People is basically a natural health supplement for your face. The line feature lots of whole food ingredients like spinach, kale, and green tea, along with anti-aging and hydrating ingredients like hyaluronic acid, aloe, and vitamin c. The brand is made of cold pressed extracts, 100 percent vegan ingredients and eco-friendly packaging. There are currently 5 products in the line of skincare essentials.


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Vernon François

Celebrity hairstylist, Vernon François created a line targeted to women with textured and curly hair. He wants to encourage women to embrace and enhance their natural textures. The line has 13 products for all types and textures.