Luxe Letters: Entering a New Season in Life

Super Sunday Candles
Test candles and V1 of many label tests

This year has been a whirlwind, to say the least. But it finally feels like things are getting better; we now have a new President and our first black female Vice President (Thank God!) and my personal life seems to be sorting itself out. I’m so optimistic about this next chapter of my life and I just want to document these feelings so I can look back on this post in the future.

I’m currently working on launching a product-based business and it’s so exciting and scary at the same time but I know that God has my back, so I’m more excited than anything. Launching a legitimate business has always been a dream of mine and the process has been so special to me. Everything from establishing my LLC, creating samples, opening a business bank account, to setting up my business email account has brought me so much joy.

If you’ve been following this blog for a while, you can just take a look at my posts to get an idea of what kind of products I’ll be selling. Any guesses? Well, if you guessed candles then you’re right! I’m creating a luxury self care and lifestyle brand, starting with luxury candles and I’m so excited for you to experience them. I’m putting a lot of thought into the scents and the packaging, and unboxing experience. I want this brand to be luxurious, aka high-quality and aesthetically pleasing, while also being a source of inspiration and motivation for customers to live their best life.

If you’re a regular reader of this blog, then you most likely also feel most inspired and motivated when you surround yourself with the best of the best, whether that’s people, products, or places. Staying true to my personal brand, the candles will be named after and inspired by luxurious moments that evoke feelings of a life filled with luxury experiences including travel, fashion, and living.

My brand (I just love the sound of that lol) is going to cater to women, specifically WOC, to encourage them (us) to aim for the best, because WE DESERVE. So many black women love luxury but we are overlooked by luxury brands for whatever reason. Content will be a big part of my brand, since it’s something I love creating, and it will focus on highlighting how you can create a luxury lifestyle through fashion, travel, home decor, and of course, beauty and wellness. My personal brand has always been sharing high-quality products that make life a little easier and more stylish, so this brand will be an extension of that.

Preparing for this launch has made me laser focused on producing the best product and experience possible and I’m so ready to share it with you. I’m hoping to launch next month but I’m not rushing because I want to get this right. If you’re interested in following this journey and want to receive launch updates, you can sign up for emails here and follow my business instagram here.

2020 has been a doozy but I’m appreciative of everything that it has brought because I probably would not have had the courage to quit my full-time job to explore other career options like freelance video editing and now, starting my own business. But don’t worry, The Luxe Minimalist is not going anywhere! Thank you for sticking with me for all of these years. This next chapter is about to be epic.

You can follow me on Instagram for behind-the-scenes and real-time updates.

xx,

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